Saturday, June 30, 2007

various brochures

One of the ways that government – like all large, corporate-like institutions – speaks (to the public, to itself) is through pamphlets and brochures, and that particular kind of speaking travels a line somewhere between explaining and convincing (the latter being mostly of the aren't-we-doing-a-good-job? variety). The designer's role is to make sure those speeches come out in a coherent and engaging manner.

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