My work with the reserves started with trying to create a plug-and-play (five-fold, bilingual-tumble) brochure template for every army (and navy, and air) reserve unit in the country, something they could feed their own images into and have a good idea as to how it would turn out (previously each unit had tried to create their own stuff – with wildly mixed results). The templates were distributed in the form of a cd, with the jacket explaining the technical side of getting a brochure printed (especially the costs involved, with an emphasis on price per item). Almost always, however, the unit's recruiting officier would come back to me to get the work done (straightest line, after all), meaning the entire exercise was a bit of slight-of-hand, in that it achieved a consistent brand simply by offering a single solution to a diverse group of customers.
A 36x48 poster and two brochures (front panel). The work from the reserves continued to transform and expand, until eventually I did just about everything for them, from brochures to books to posters to banners to bookmarks to full-blown kiosk displays (the instant-set-up kind you see at career fairs, where the walls are like murals). In the end they had a little ceremony for myself and the project manager, where I was given a very nice pen set.
My work with the reserves started with trying to create a plug-and-play (five-fold, bilingual-tumble) brochure template for every army (and navy, and air) reserve unit in the country, something they could feed their own images into and have a good idea as to how it would turn out (previously each unit had tried to create their own stuff – with wildly mixed results). The templates were distributed in the form of a cd, with the jacket explaining the technical side of getting a brochure printed (especially the costs involved, with an emphasis on price per item). Almost always, however, the unit's recruiting officier would come back to me to get the work done (straightest line, after all), meaning the entire exercise was a bit of slight-of-hand, in that it achieved a consistent brand simply by offering a single solution to a diverse group of customers.
A 36x48 poster and two brochures (front panel). The work from the reserves continued to transform and expand, until eventually I did just about everything for them, from brochures to books to posters to banners to bookmarks to full-blown kiosk displays (the instant-set-up kind you see at career fairs, where the walls are like murals). In the end they had a little ceremony for myself and the project manager, where I was given a very nice pen set.
1 comments:
You make me laugh, I love how you describe things in your life.You are an amazing artist, your work is incredible ! { Hugs }Your story reminds me of the lady's story who created the Nike logo, apparently they gave her a pen set too but, then came back after a while and gave her a lot more.Needless to say, she was quite disappointed at first.
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