
This full-page ad (you can see that the second image is scanned right from newsprint) had an unexpected trajectory ...I had the cd cover with its full-colour photograph to work with but I wanted something more simplified and emblematic. So I created something starkly black-and-white. Then I added the red lips. Susan and her management liked the image so much that, besides running several more ads (the second image is one of the follow-ups; hence the added type just above and below her face), they proceeded to use it for all of the promotional material on her tour. Which is a pretty unusual path for a lowly newspaper ad to take, ending up on posters and t-shirts.

0 comments:
Post a Comment