This is a full-page (tabloid), inside-back-cover ad from Uptown magazine. I put it in my portfolio because of the story behind it ...Fifteen minutes before going to press (and this is back in the day of pasted-up flats being physically delivered to the printer, marking a point-of-no-return in terms of changes), a client pulled their full-page advertisement. Our PR person jumped at the chance to use the now 'free' space to promote a movie premiere but she didn't even have a press package yet, just some passes to a free screening.
"That's it?" I asked.
"Of course not," she said. "The movie's tagline is 'I am the law'. Do something with that."
So I printed out a ten-point-high letter "I", blew it up to a dozen inches or so in successive photocopies, scanned it, used it with the image from the movie pass (doing my best to remove to heavy linescreen), plus some space-conscious type, and made an ad. In about six minutes.
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